Does your exsiting CMS meet these requirments …and then some? Ours DO, and these are just the basics
why not - REQUEST A QUOTE – and we will show you what we can do.
1) TITLE TAG Customisation Rules
A Search engine friendly CMS must allow for title tags to not only be customised on a page specific level but also enable rules for particular sections of a website. For example, if the title tag always has to start with you
site name followed by a colon followed by your article/page title…. your sunk before you begin! – for SEO anyway. You should be able to revise the formulas used to generate the title tags across your site to make it more SEO friendly.
2) STATIC, KEYWORD rich URL
URL’s have historically been the most problematic SEO issue for CMS platforms. Nowadays, search-friendly CMS’s should feature custom URL creation. In WordPress, a custom URL is referred to as a post slug in most CMS systems.
3) META TAG Customisation
Being able to implement custom meta descriptions and meta robots tags is critical. Enabling editorial control is essential for a good CMS.
4) Enabling custom HTML Tags
A good CMS has to offer extra functionality on HTML tags for things such as nofollow on links, or <hx> tags for headlines and subheadlines. h1 for main and h2 for sub header etc. These can be built in features accessible through menu options or as part of the site by default for non web developer users the latter is the best method.
Low level content taged up with <hx> tags is not desirable. The article title is typically the best content to have wrapped in h1.
5) INTERNAL ANCHOR TEXT flexibility
To be “optimised” rather than simply search engine friendly, customising the anchor text on internal links is critical. Rather than simply making all the links in a sites architechture the pag’s title, a truly great CMS will allow fleixble handling of anchor text especially alowing easy linking within articles and content to other pages within the site for example our CMS category or CMS section of our site. (notice the variant alt text on each link – mouse over)
6) INTELLIGENT CATEGORIZATION STRUCTURE
Another problem is poor category structure. When designing an information architecture for a website, you should not place any restriction or limits on how pages are accessible due to the CMS;s inflexibility. CMS that offer custom navigation panels will be the most successful in this respect.
7) PAGINATION CONTROLS
Pagination can be the bane of a website’s search rankings, so controlling it through inclusion of more items per page, more contextually relevant anchor text (eg. not “next,” “prev” and page numbers), and careful use of NOFOLLOW and meta NOINDEX tags will make your important content get more link juice and crawl attention this is sometimes refered to as ‘Rank Sculpting’ ensuring the best distribution of available page rank.
8) 301 – REDIRECT functionality
Most CMS’s sadly lack this critical feature, disallowing the poroper redirection of content when necessary; 301s are valuable for expired content, for pages that have a newer version, and for doging keyword cannibalization issues.
9) XML/RSS Pinging
Although it is primarily used for blogs, any content, from articles to products to press release, can be issued in a feed, and by utilizing quick, accurate pinging of the major feed services, you limit some of your exposure to duplicate content spammers who pick up your feeds and ping the major services quickly in the hopes of beating you to the punch.
10) IMAGE Handling and ALT attributes
Alt attributes are a clear must have from an SEO perspective, serving as the “anchor text” when an image is used as a link (note that text links are much better than image links) and providing relevant indexable content for search engines. Images in a CMS;s navigational elements should preferably use CSS image replacement rather than just alt attributes.
11) CSS Exceptions
The application of CSS styles in a proper CMS should allow for manual exceptions so that a user can modify how a strong headline or list element appears visually. If the CMS does not offer this, writers may opt out of using proper semantic markup for presentaion purposes, which would not be a good thing,
12) STATIC CACHING OPTIONS
Many CMS’s currently offer caching options, which are a particulat boon if a page is receiving a high level of traffic from social media portals or news sites. A bulky CMS often makes dozens of extraneous database connections, which can overwhelm a server if caching is not in place, killing potential inbound links and media attention.
13) URLs free of tracking parameters and session ID’s
Sticking session or tracking information such as the user’s click path into the URL is deadly for SEO. It usually leads to incomplete indexation and duplicate content issues.
14) CUSTOMISABLE URL STRUCTURE
If the degfault URL structure of the CMS doesn’t suit your needs, you should be able to change it! For example, if you dont want /archives/ in the URL’s of all your old articles, you should be able to remove it to suit. Or if you dont want to reference the article name instead of the articles database ID in the URL, you should be able to do it.
15) 301 REDIRECT to a canonical URL
Duplicate content is the bane of many a dynamic website owner. Automatic handling of this by the CMS through the use of 301 redirects is a must.
16) STATIC LOOKING URLs
The most palatable URL’s to spiders are the ones that look like they lead to static pages – no query strings in the URL.
17) KEYWORDS in URL
keywords in your url will benefit rankings!
This not enough for you? Our CMS systems can have all of these and more we have just scratched the surface with what is capable… you want more? ok you asked for it:
18) Tagging and Tag clouds
19) Multilevel Categorisation structure
20) Paraphrasable excerpts
21) Breadcrumb navigation
22) Meta noindex for low value pages
23) Keyword rich intro copy on category level page
24) NoFollow links in comments
25) Customisable anchor text on navigational links
26) XML Sitemap generator
27) XHTML validation
28) Pingbacks, trackbacks, comments and antispam mechanisms
29) Social media bookmarking
30) User pages and content contribution
If its doable we can do it! —- REQUEST A QUOTE TODAY
